{"id":1958,"date":"2023-12-08T17:05:19","date_gmt":"2023-12-08T17:05:19","guid":{"rendered":"https:\/\/business2consumer.net\/?p=1958"},"modified":"2023-12-09T11:33:21","modified_gmt":"2023-12-09T11:33:21","slug":"how-does-google-display-ads-grow-marketing-results-for-advertisers","status":"publish","type":"post","link":"https:\/\/business2consumer.net\/how-does-google-display-ads-grow-marketing-results-for-advertisers\/","title":{"rendered":"How Does Google Display Ads Grow Marketing Results for Advertisers?"},"content":{"rendered":"
Google display ads have become an integral part of digital marketing strategies in recent years. As more consumers shift their attention online, display ads provide a powerful way for brands to promote their products and services to targeted audiences across the Google Display Network (GDN). But how exactly do these ads help grow results for advertisers?<\/strong><\/p>\n There are a few key ways Google display ads can expand marketing success<\/a>:<\/p>\n Let’s explore each of these outcomes in more depth and see why display campaigns should be in every marketer’s playbook. Utilizing the unique targeting capabilities, extensive network reach, and integrated analytics provided by Google, display ads empower businesses to connect with customers, drive real results, and yield an impressive return on ad spend.<\/em><\/p>\n One of the best aspects of Google display ads is the ability to put your message in front of new, high-value audiences as they browse content relevant to your business across the web. Using placement, topic, keyword contextual, and demographic targeting options, you can reach specialized subsets of users<\/strong> with great precision.<\/p>\n For example, let’s say you sell sports apparel. You could create display ads that appear alongside content on:<\/p>\n Your ads would then be visible to people demonstrating existing interest<\/em> in sports gear and athletic clothing, making them more likely to click, convert, and drive revenue for your ecommerce store.<\/p>\n And thanks to Google’s extensive network of over 2 million sites and apps, you can reach these niche, interested audiences at scale, expanding your marketing and sales growth.<\/p>\n In addition to engaging new audiences, Google display ads are extremely effective for retargeting people who have previously interacted with your brand online.<\/p>\n Tools like remarketing lists let you tailor ads with special messaging and offers for users who have:<\/p>\n For example, if someone placed items in an online shopping<\/a> cart but didn’t complete the purchase, you could display an ad like this across other websites they browse:<\/p>\n “Hey! You left items in your cart at ACME Sports. Check out this 10% off coupon code if you complete your purchase today.”<\/strong><\/p><\/blockquote>\n Remarketing helps you cost-effectively follow up with and re-engage both warm leads<\/em> and existing customers<\/em> to drive more conversions for your business.<\/p>\n In addition to direct response, another important marketing objective where display ads offer major impact is raising overall brand visibility and awareness.<\/p>\n Display allows you to increase exposure by putting your brand, products, and messaging in front of massive numbers of new users in your target demographics. So when these consumers are in the market to make a related purchase decision, they will already be familiar with and receptive to your brand.<\/p>\n Some best practices for maximizing brand lift include:<\/p>\n The expanded awareness and visibility from display ads lays the foundation for stronger consumer engagement and sales growth over time.<\/p>\n A major goal of most digital marketing<\/a> campaigns is driving increased relevant traffic back to your owned properties like:<\/p>\n Display ads are highly effective at delivering new visitors to these destinations. Thanks to expanded audience reach and retargeting of previous site visitors, display complements search campaigns nicely to increase overall website traffic.<\/p>\n Some best practices for optimizing display ads to increase website visitors include:<\/p>\n Driving additional low-funnel traffic is pivotal for increasing on-site conversions and downstream sales.<\/p>\n At the end of the day, the true test of successful marketing is tangible business impact through more closed sales and conversions.<\/strong> Google display helps advertisers achieve this primary goal.<\/p>\n In combination with the positive outcomes discussed above like expanded reach, brand lift, and increased website traffic, display ads facilitate higher conversion rates in several ways:<\/p>\n And withConversion Tracking, Purchase History Targeting<\/a>, Store Visits, and other tools, Google enables in-depth measurement of how display drives actual offline and online sales results.<\/p>\n Beyond pure conversion numbers though, display ads can rapidly deliver positive return on ad spend (ROAS)<\/strong> through:<\/p>\n\n
Reaching New Audiences<\/h2>\n
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Retargeting Previous Visitors<\/h2>\n
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Expanding Brand Awareness<\/h2>\n
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Generating More Website Traffic<\/h2>\n
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Increasing Conversions and Sales<\/h2>\n
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Return on Ad Spend <\/strong><\/h3>\n